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Direct marketing - Broadcast faxing


Direct marketing is the system where the advertiser promotes his products and services directly to his target consumers, without depending on the affiliate marketers. It helps him to get a get direct response and is cheaper as well. There are different kinds of direct marketing techniques available to the advertisers and the broadcast faxing is just one of them. In this kind of campaign, a fax related to the advertiser’s products and services is sent to the target consumers so that he may get to learn about it. So the main thing here is to get the database for the relevant target consumers so that you can advertise your product efficiently. in order to get good feedback or result through the broadcast faxing, you need to promote it to the right people who are likely to be interested in the products and services offered by you. So you need to buy the database which is available with the online media company. Using the database enables you to get a better response on your direct marketing campaign and is more cost effective. With the right database you are able to select your target consumers and inform them of your products and services.