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Direct-response marketing


In a direct response marketing the advertiser is able to reach out to his consumers directly and is able to get his response on his products and services. This tool is used by the advertisers who wish to get a feedback from the costumers so that they can improve their services and get more response. Telemarketing is the most common technique used in the direct response marketing as it enables the advertiser to contact the target consumers easily and understand his requirements better. Email marketing is another technique used under direct-response marketing where the target clients can write back to the company and give their feedback or respond to the email sent by the advertiser. In order to use the direct –response marketing effectively, it is important to first use the right direct marketing technique which enables the advertisers to establish a one-to-one relation with the costumers. They can promote their products and services and then understand how the user feels about it. It is also important to maintain a good database or get a good database so that the advertiser can reach out to the consumers who are most likely to respond to the direct marketing campaign. One can collect this information from the online media company which can also help you to plan your direct response marketing campaign.